Post by account_disabled on Mar 4, 2024 5:27:54 GMT -5
Google's latest algorithm change has brought a lot of talk in the world of content in recent months. It is often said that it is good for content creators and a stumbling block for marketers who did questionable things to gain visibility the easy way. But what makes Hummingbird one of the most promising advances towards the semantic web and how can I take advantage of it for my blog or business?
In this article we want to help you understand what Hum Chinese Overseas Asia Number Data mingbird means for your project and what you should take into account when planning content.
To understand Hummingbird, we must remember the principle that guides Google's activity: presenting information according to the user's needs . Although it may not seem like it sometimes, that has always been Google's goal in everything it does. Make information accessible just as Internet users want. There are those who criticize Google for getting into many gardens that apparently have nothing to do with its main work, such as self-driving cars. However, their goal with robotic cars is not to sell cars, but to understand how users can interact with information in a context unheard of until now, while we go to work or travel.
THE HUMMINGBIRD INSIDE: FROM LINKS TO ANSWERS
With the Hummingbird algorithm, Google has changed from being a link search engine to an answer search engine, prioritizing understanding the purpose of a search.
Let's review what the main characteristics of the algorithm are:
It is not an update, but a real revolution that affects % of searches .
Better understanding of queries: The search engine understands the question. If we search “What is the IBAN?” Google will understand and offer you the Wikipedia definition.
The end of keyword hegemony: Now it is no longer so relevant to understand the search through its keywords. The user's intention is what is important. If we say “buy Samsung Galaxy near home”, the search engine will understand that it has to check your location - if it knows it - and that the Samsung Galaxy is an electronic device that is for sale in a certain category of stores.
Data from aggregated sources: Hummingbird complements a project the company launched in , the Knowledge Graph, a large database with interrelated information about people, companies or places. In this way, the search engine can insert information from this database visually directly on the search page, as we see in the screenshot below on the right.
More accessible information and in fewer clicks: By having the information they are looking for from the same results page, the user can see their question resolved without having to click. This has been one of the most controversial aspects of the new algorithm. If you search for how many calories are in rice, and the amount is accessible from the same search page, you will not want to enter any of the websites, which can impact the business of many companies.
More relevance to social networks: For years, external links to our website have had great weight when determining the ranking, but now mentions or 'likes' on social networks will gain ground. Although it is not yet clear how social interactions will affect positioning, it is expected that more weight will be given to mentions by people with a large number of followers and a high social reputation. Links will continue to be important, but those that come from pages that are built respecting the new algorithm will be more relevant.
Responsive design award: The algorithm will prioritize those web pages that have a design adapted to mobile devices.
In this article we want to help you understand what Hum Chinese Overseas Asia Number Data mingbird means for your project and what you should take into account when planning content.
To understand Hummingbird, we must remember the principle that guides Google's activity: presenting information according to the user's needs . Although it may not seem like it sometimes, that has always been Google's goal in everything it does. Make information accessible just as Internet users want. There are those who criticize Google for getting into many gardens that apparently have nothing to do with its main work, such as self-driving cars. However, their goal with robotic cars is not to sell cars, but to understand how users can interact with information in a context unheard of until now, while we go to work or travel.
THE HUMMINGBIRD INSIDE: FROM LINKS TO ANSWERS
With the Hummingbird algorithm, Google has changed from being a link search engine to an answer search engine, prioritizing understanding the purpose of a search.
Let's review what the main characteristics of the algorithm are:
It is not an update, but a real revolution that affects % of searches .
Better understanding of queries: The search engine understands the question. If we search “What is the IBAN?” Google will understand and offer you the Wikipedia definition.
The end of keyword hegemony: Now it is no longer so relevant to understand the search through its keywords. The user's intention is what is important. If we say “buy Samsung Galaxy near home”, the search engine will understand that it has to check your location - if it knows it - and that the Samsung Galaxy is an electronic device that is for sale in a certain category of stores.
Data from aggregated sources: Hummingbird complements a project the company launched in , the Knowledge Graph, a large database with interrelated information about people, companies or places. In this way, the search engine can insert information from this database visually directly on the search page, as we see in the screenshot below on the right.
More accessible information and in fewer clicks: By having the information they are looking for from the same results page, the user can see their question resolved without having to click. This has been one of the most controversial aspects of the new algorithm. If you search for how many calories are in rice, and the amount is accessible from the same search page, you will not want to enter any of the websites, which can impact the business of many companies.
More relevance to social networks: For years, external links to our website have had great weight when determining the ranking, but now mentions or 'likes' on social networks will gain ground. Although it is not yet clear how social interactions will affect positioning, it is expected that more weight will be given to mentions by people with a large number of followers and a high social reputation. Links will continue to be important, but those that come from pages that are built respecting the new algorithm will be more relevant.
Responsive design award: The algorithm will prioritize those web pages that have a design adapted to mobile devices.